We all know that it’s good to get out of the office, freeing the mind from the four walls of the workplace away from the pressures of everyday work. Yet when it comes to client hospitality, many of us fail to see the inherent business value in the proposition. The popular perception of client hospitality is of lobster canapés served with champagne in an extravagant executive box, but client hospitality needn’t to cost the earth – there are plenty of options for businesses of every size and budget.
But, why invest in the first place? What’s in it for you? Here are 5 compelling ways your company can benefit from investing in the cornerstone of your business - your clients:
1) Make a Great Impression:
Entertaining at corporate events is about far more than showing a client a good time. It is a chance to demonstrate your commitment to them and your ability to deliver and to impress. It’s also a highly effective way to take a relationship with a client to the next level. What’s more, the importance of trust and understanding make personal relationships vital at every level of business.
2) Build & Maintain business relationships:
Don’t cut corners with your customers! In a competitive industry no business can afford to be complacent when it comes to supplier relationships. Client hospitality demonstrates your continued commitment to the relationship and the value you place on your clients. And we all know when it comes to ROI, preserving business with an existing client is much less costly than attracting new clients.
3) Lift yourself above the competition:
As business events become increasingly competitive, client hospitality is an ideal way to stay ahead of your business competitors. For new clients, it’s your opportunity to differentiate your business in terms of commitment, personality and going the extra mile. For a more established client, use your personal knowledge to host the perfect event and create a lasting memory that will show them how much you value their continued business.
4) Retain Key Staff:
Corporate hospitality is an excellent way to thank your key staff members – and retain their loyalty. Their knowledge, skills and understanding and the relationships they have built with your clients makes it sound business sense to invest in them – not to mention the valuable benefits for staff morale, motivation and teamwork.
5) Get Networking: It’s not what you know…
It’s who you know that makes the business world go around. Here’s the perfect opportunity to mix and mingle with your own clients – and to meet new like-minded individuals and businesses that can help you generate future business leads.
In a nutshell, retaining and building customer loyalty should be an important part of your business revenue and referral strategies. Let’s face it, taking care of your own clients inevitably helps take care of your own bottom line.
Sometimes you really do just need to get out of the office! And what better place for a change of scenery than a winery/brewery on beautiful Waiheke Island. Here at Wild Estate we offer experienced conference and event planners, fun corporate activities including archery, and laser claybird shooting, a great onsite restaurant, winery and brewery, and a dedicated and passionate team. We’ll take care of all your corporate hospitality from start to finish, ensuring your event is fun, well organised, and right on budget!
Contact us Monday to Friday on (09) 372 4225